Since 2014, Eurostern has been partnering with Coca-Cola on the implementation of the Mountain Plan, overseeing installations, communication materials, and promotional activities in major Italian tourist destinations.

In addition, there is an ongoing collaboration that began in 2009 to customize the side panels of refrigerators distributed throughout the country. This project, which has evolved over time, requires operational coordination, consistent execution, and the ability to manage large-scale, widespread initiatives.