Heritage to Future &
EICMA Milano
To mark Lambretta’s 75th anniversary, Eurostern curated the installations for two major events dedicated to the brand: the “Heritage to Future” exhibition-event during Milan Design Week and the exhibition booth at EICMA. These two projects share the common goal of chronicling Lambretta’s evolutionary journey, highlighting its history, its present, and the launch of new models through spaces that seamlessly blend exhibition, communication, and engagement.
From spaces dedicated to the brand experience to areas reserved for business meetings, every element was designed to translate Lambretta’s iconic identity into an engaging and cohesive experience.
