For Smokey Ben, Eurostern developed an island-style booth designed to enhance the visitor experience and highlight the brand’s distinctive character. The space was organized into several functional areas, including a meeting area bordered by a gallery of slats, a show-cooking area with a working oven, a sales area, and a product display area.

Among the project’s most distinctive elements are the four custom-designed illuminated signs, each over two meters long, designed to ensure maximum visibility within the event and reinforce brand recognition.